Reach and engage with your own student community on mobile in China
International-bound higher level students throughout China almost exclusively use social networks, mobile messaging apps and content micro-channels on mobile devices to gather information to make almost every important decision about their future. This now includes their preferences for third level studying, educational brands and international campus location. While a local recruitment agent, parent or mentor can still have influence, direct access to online resources, opt-in messaging and social sharing will carry significant weighting within a student’s final decision.
This is how international universities and colleges, as well as service providers of study-abroad education and services are being chosen.
So its essential for every educational organisation targeting China to create, customise and control its own content and communications across mobile channels that can achieve direct engagement with students in the international market.
Introducing a dedicated mobile platform for both student recruitment and agent management in China by your University or College Brand
30% of prospective international students primarily access the web via a mobile device. 71% look at university websites on a smartphone or tablet. In China, 81% of Internet users (in the world’s largest source market for international students) reach the web via a mobile device.